What’s in a Name?

by Andrew P. Connors on February 21, 2012

Now comes the New York Times, commenting on how the maker of “Pretzel Crisps” has drawn the ire of “the 800-pound gorilla of the snack food market,” Frito-Lay, a division of Pepsico.

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Copyright 2012 Andrew P. Connors

The Difficulties of Self-Publishing a Book

by Andrew P. Connors on February 2, 2012

Looking to publishing a book? Consider the benefits of self-publish, as described in this article.

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Copyright 2012 Andrew P. Connors